From: How can a behavioral economics lens contribute to implementation science?
 | IS | What does a Behavioral Economics Lens offer to IS? |
---|---|---|
Focus and key assumptions | Multi-level approaches for Improving adoption and integration of evidence-based practices into real world settings [5] with an emphasis on individual behavior change and decision making within organizational constraints | Designing for human behavior and clinician decision-making based on the principle that humans have bounded rationality |
Research methods | Qualitative and quantitative research methods to improve implementation | Offering additional methods including pre-mortems (prospectively leveraging the power of hindsight bias)[45] and behavioral design (explicitly mapping out conscious and unconscious behavioral barriers and designing for those barriers) |
Approach to context | Particular emphasis on how choice architecture impacts individual-level decision-making [55] | |
Starting point | Generally begins with comprehensive and intensive implementation strategies as standard | Starts with low cost and scalable solutions and layering on more resource-intensive approaches as required |
Strategies to behaviour change | Increasingly matching implementation strategies to barriers identified by participants [63] | Designing choice architecture that makes evidence-based practices the default or makes them salient, creates competition, or makes the evidence-based practice easier, attractive, social, or timely – and by accounting for barriers that might arise due to heuristics and biases |