Table 4 Reach and dose of the awareness campaigns by subgroups (n = 638)
Heard/saw campaign (%) | Mean sources of exposure (sd) | Stickers (%) | Radio (%) | Television (%) | Community event (%) | Printed materials (%) | Billboards (%) | Family/friends (%) | |
|---|---|---|---|---|---|---|---|---|---|
Gender | |||||||||
Female | 75.97 | 1.40 (1.19) | 4.42 | 30.66 | 67.68 | 11.05 | 17.13 | 4.42 | 4.42 |
Male | 73.19 | 1.30 (1.15) | 1.45 | 29.71 | 63.41 | 9.78 | 16.67 | 5.80 | 3.26 |
p value | 0.423 | 0.30 | 0.03 | 0.80 | 0.26 | 0.61 | 0.88 | 0.43 | 0.46 |
Age, years | |||||||||
18–44 | 72.73 | 1.38 (1.23) | 4.04 | 28.79 | 65.66 | 10.10 | 19.19 | 6.31 | 4.04 |
45–64 | 78.10 | 1.31 (1.09) | 1.65 | 32.64 | 66.12 | 11.16 | 13.22 | 2.89 | 3.72 |
p value | 0.130 | 0.48 | 0.09 | 0.30 | 0.91 | 0.673 | 0.05 | 0.06 | 0.84 |
Locality | |||||||||
Rural | 72.67 | 1.32 (1.19) | 3.49 | 30.62 | 62.79 | 9.88 | 15.89 | 5.04 | 4.07 |
Urban | 83.61 | 1.52 (1.13) | 1.64 | 28.69 | 78.69 | 13.11 | 21.31 | 4.92 | 3.28 |
p value | 0.012 | 0.09 | 0.29 | 0.68 | < 0.01 | 0.30 | 0.15 | 0.96 | 0.69 |
Employment | |||||||||
Employed | 76.79 | 1.51 (1.28) | 3.80 | 33.76 | 63.71 | 13.08 | 24.05 | 8.02 | 5.06 |
Unemployed/not economically active | 73.57 | 1.26 (1.10) | 2.74 | 28.18 | 67.08 | 8.98 | 12.72 | 3.24 | 3.24 |
p value | 0.365 | < 0.01 | 0.46 | 0.14 | 0.39 | 0.10 | < 0.01 | < 0.01 | 0.25 |
Highest level of education completed | |||||||||
Primary school or less | 68.63 | 1.19 (1.08) | 0.78 | 28.63 | 56.08 | 9.80 | 14.90 | 3.53 | 5.10 |
High school or above | 78.85 | 1.47 (1.23) | 4.70 | 31.33 | 72.32 | 10.97 | 18.28 | 6.01 | 3.13 |
p value | < 0.01 | < 0.01 | < 0.01 | 0.47 | < 0.01 | 0.64 | 0.27 | 0.16 | 0.21 |
History of hypertension | |||||||||
No | 73.93 | 1.35 (1.15) | 3.15 | 31.46 | 64.49 | 9.66 | 16.63 | 5.84 | 4.72 |
Yes | 76.68 | 1.36 (1.19) | 3.11 | 27.46 | 68.91 | 12.44 | 17.62 | 3.11 | 2.07 |
p value | 0.462 | 0.90 | 0.98 | 0.31 | 0.28 | 0.29 | 0.76 | 0.15 | 0.11 |