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Length
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Layout
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Software knowledge
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- Page length kept to two pages
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- Practical application of the golden section guide for grid layout
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- Created document in Adobe Illustrator
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- List of references on the third page removed (can be accessed online)
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- Use of grid to determine placement of objects and text in order to build stability into the design
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Simple design
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- Paragraphs shortened by removing unnecessary words and breaking into shorter paragraphs
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- Planning of the journey the reader’s eye will follow across the PEM to make it clear what is to be read first, second, etc.
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- Helped create a simple and visually attractive design
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Layout
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- Framing of objects in ample white space to highlight importance
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- Selected limited color scheme
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- Content clustered into small groups
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- Making objects visually different from others to highlight importance
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Layout
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- Content numbered where appropriate (see Advisories box)
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Gestalt principles
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- Applied golden section guide to create a grid layout for effective placement of text and objects
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- Bolded and detailed headings that explain section content
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- Grouping of objects by similarity and proximity
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- Used white space to draw attention to important sections
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Simple design
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- Grouping objects with enclosures
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Graphics
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- Limited number of sections, graphics, and images
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- Use of geometric shapes as alignment guides to create unified compositions
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- Created stethoscope graphic to draw attention to the conclusions
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- White space for visual appeal
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- Using a grid to create alignment and help the reader identify patterns
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- Created email and internet graphics to reduce text and increase visual appeal
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- Limited color schemes
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- Use of a grid to guide composition to create a clean and professional look
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- Clear division between sections
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White space
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Visibility and accessibility of topic
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- Use of white space to improve visual appeal and effectiveness of figures
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- Topic and title bold and clear at top of the PEM
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- Enclosing images and text in “boxes” of white space to ensure good distribution of positive and negative space
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Key messages and highlighting of key points
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- Use of small and large gaps of white space between sections to differentiate and group information
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- Key messages outlined below title
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- Emphasizing important content with relatively more of available white space to attract the reader’s attention
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- Limited highlighting in text to ensure effect of main points is not reduced
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Salience
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Text density and busyness
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- Creating salience by using shape, color, and position on the page
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- Reduced clutter with spacing, bullet points, organized content, and structured layout
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- Removed unnecessary text to reduce text density
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Use of bullets and point form
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- Used bullets and point form instead of paragraphs where appropriate
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Color
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- Used color that prints well in black and white
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- Used color coding to match tables to text
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- Used color conservatively to maintain professional appearance and reduce distraction
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Font size
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- Attempted to make font as large as possible to ensure there was white space and content fit on two pages
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Logos and developing organization’s name
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- Included Therapeutics Initiative logo on a smaller scale at the top of the PEM
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- Included University of British Columbia logo at the end of PEM
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- Removed unidentifiable logo
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