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Archived Comments for: Is the involvement of opinion leaders in the implementation of research findings a feasible strategy?

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  1. Selection of opinion leaders

    Jon Brassey, TRIP (www.tripdatabase.com)

    7 April 2006

    While it might have been a relatively easy way of identifying opinion leaders I feel there are other, probably better studied, methods of identifying opinion leaders.

    Social network analysis has many tools, although it hasn't been widely used in health services. A brief introduction can be viewed at http://www.orgnet.com/KOL.html. While a more in-depth paper linking opinion leadership with 'social capital' might also be of interest http://gsbwww.uchicago.edu/fac/ronald.burt/research/SCOL.pdf.

    I feel 'opinion leadership' has potential in implementation - but using the right tool to identify them is crucial.

    Competing interests

    None

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