Table 2 Priorities, norms, and values of implementation science and entrepreneurship
From: Market viability: a neglected concept in implementation science
Readiness | Implementation science | Entrepreneurship |
|---|---|---|
Evidence | Market demand | |
Return on investment | Quality of care Public health reach Health status | Profitability Market share Market size (size of customer base) |
Process | Sequential Incremental | Iterative Big leaps: “think big, start small” Risk/reward profile |
Risk tolerance | Low | High |
Products | Grants Publications | Services Products |