Skip to main content

Table 2 Priorities, norms, and values of implementation science and entrepreneurship

From: Market viability: a neglected concept in implementation science

Readiness Implementation science Entrepreneurship
Evidence Market demand
Return on investment Quality of care
Public health reach
Health status
Profitability
Market share
Market size (size of customer base)
Process Sequential
Incremental
Iterative
Big leaps: “think big, start small”
Risk/reward profile
Risk tolerance Low High
Products Grants
Publications
Services
Products