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Table 3 Demographic characteristics of the three audience segments, US state legislators, 2017 (N = 475)

From: Audience segmentation to disseminate behavioral health evidence to legislators: an empirical clustering analysis

 

All

Budget-oriented skeptics with stigma

Action-oriented supporters

Passive supporters

χ2 p value

%

%

%

%

Gender

 Female

24.6

16.2

29.7

34.2

.0002

 Male

75.4

83.8

70.3

65.9

Political party

 Democrat

43.5

24.9

51.5

66.9

< .0001

 Other

2.5

1.5

3.1

3.4

 Republican

54.1

73.6

45.4

29.7

Geographic region

 West

24.0

23.5

23.6

25.2

.002

 Midwest

19.0

12.7

21.6

26.9

 South

32.0

39.4

32.3

19.8

 Northeast

25.0

24.4

22.4

28.1

Current health committee member

 No

61.9

70.8

39.2

66.0

< .0001

 Yes

38.1

29.2

60.8

34.0

Years as legislator

 ≤ 5

46.7

51.6

29.1

53.1

< .0001

 ≥ 6

53.3

48.4

70.9

46.9

Social ideology

 Conservative

45.3

66.1

34.8

20.3

< .0001

 Moderate

35.2

17.0

41.9

59.3

 Liberal

19.5

17.0

23.3

20.4

Fiscal ideology

 Conservative

59.6

78.3

51.8

35.9

< .0001

 Moderate

21.8

9.2

28.8

36.5

 Liberal

18.6

12.5

19.4

27.6

Education

 ≤ College

51.3

56.8

40.1

51.7

.016

 ≥ Postgraduate

48.7

43.2

59.9

48.3

  1. χ2 testing differences in demographic characteristics across audience segments