Skip to main content

Advertisement

Springer Nature is making SARS-CoV-2 and COVID-19 research free. View research | View latest news | Sign up for updates

Table 3 Demographic characteristics of the three audience segments, US state legislators, 2017 (N = 475)

From: Audience segmentation to disseminate behavioral health evidence to legislators: an empirical clustering analysis

  All Budget-oriented skeptics with stigma Action-oriented supporters Passive supporters χ2 p value
% % % %
Gender
 Female 24.6 16.2 29.7 34.2 .0002
 Male 75.4 83.8 70.3 65.9
Political party
 Democrat 43.5 24.9 51.5 66.9 < .0001
 Other 2.5 1.5 3.1 3.4
 Republican 54.1 73.6 45.4 29.7
Geographic region
 West 24.0 23.5 23.6 25.2 .002
 Midwest 19.0 12.7 21.6 26.9
 South 32.0 39.4 32.3 19.8
 Northeast 25.0 24.4 22.4 28.1
Current health committee member
 No 61.9 70.8 39.2 66.0 < .0001
 Yes 38.1 29.2 60.8 34.0
Years as legislator
 ≤ 5 46.7 51.6 29.1 53.1 < .0001
 ≥ 6 53.3 48.4 70.9 46.9
Social ideology
 Conservative 45.3 66.1 34.8 20.3 < .0001
 Moderate 35.2 17.0 41.9 59.3
 Liberal 19.5 17.0 23.3 20.4
Fiscal ideology
 Conservative 59.6 78.3 51.8 35.9 < .0001
 Moderate 21.8 9.2 28.8 36.5
 Liberal 18.6 12.5 19.4 27.6
Education
 ≤ College 51.3 56.8 40.1 51.7 .016
 ≥ Postgraduate 48.7 43.2 59.9 48.3
  1. χ2 testing differences in demographic characteristics across audience segments