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Table 3 Summary of qualitative analysis of think aloud process

From: Redesigning printed educational materials for primary care physicians: design improvements increase usability

  Content Format
Original PEM Lots of Detail
 - Thorough
 - Good background information
 - Nice narrative
Too Much Information
 - Information that is not relevant to patient care
 - Too much information in tables
 - Overwhelming
 - Too much introductory/background information
Purpose Not Clear
 - Objective of PEM not specified
Vague Conclusions
 - Vague and not actionable in practice
Tables
 - Too much statistical data
 - Not clear
Hard to Read
 - Too much text
 - Dense prose
 - Difficult to skim
 - Difficult to pick out key points
 - No bullets
 - Requires concentration to read
 - Hard to use in practice
Unorganized Layout
 - Poorly formatted
 - Tables disrupt flow of text
 - Insufficient white space
Tables
 - Cluttered
 - Inconsistent formatting
Graphic on First Page
 - No legend, title, or explanation
 - Confusing
 - Childish
 - Distracting from the information
 - However,
 - Draws attention to the PEM
 - Artistic
Color
 - Colors do not match
 - Too many colors, too busy
Visual Appeal
 - Bright and colorful
 - Attracts attention
 - Larger font
 - Good use of headings
Redesigned PEM Key Messages
 - Three easy to read bullets
 - Make purpose of PEM clear
 - Helpful for quick reference
Conclusion
 - Useful
 - Brief and clear
Not Specific Enough
 - More specific dosing information
 - No information on patient care
 - Key messages too vague
Tables
 - Tables difficult to understand
 - Statistical data difficult to interpret
Layout
 - Box on harms below conclusion was confusing
Useful in Practice
Tables
 - Rows not organized by magnitude of harms
 - Tables difficult to understand
 - Text too small
Layout
 - Lacking flow from section to section
Visually Appealing
 - Use of white space
 - Use of soft colors
 - Not visually overwhelming
 - Small graphics (stethoscope) used to highlight key areas
Easy to Read
 - Easy to identify key information
 - Easy to skim or scan PEM
 - Uses bullet points and point form
 - Layout is easy to follow
 - Color coding used to match text to tables
 - Not too much information, less complex
 - Tables have fewer, easier to interpret statistics
Layout
 - Use of boxes for additional information
 - Tables all on one page
 - Division of text by study type
Small Font
Useful in Practice