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Table 1 Intervention functions and policy categories in the Behaviour Change Wheel

From: Behaviour change strategies for reducing blood pressure-related disease burden: findings from a global implementation research programme

Education Increasing knowledge or understanding
Persuasion Using communication to induce positive or negative feelings or stimulate action
Incentivisation Creating expectation of reward
Enablement Increasing means/reducing barriers to increase capability or opportunity beyond education, training and environmental restructuring respectively
Training Imparting skills
Coercion Creating expectation of punishment or cost
Restriction Using rules to reduce the opportunity to engage in the target behaviour
(or increase the opportunity to engage in competing behaviours)
Environmental restructuring Changing the physical and social context
Modelling Providing an example for people to aspire to or imitate
Communication/marketing Using print, electronic, telephonic or broadcast media
Guidelines Creating documents that recommend or mandate practice
Fiscal measures Using the tax system to reduce or increase the financial cost
Regulation Establishing rules or principles of behaviour or practice
Legislation Making or changing laws
Environmental/social planning Designing and/or controlling the physical or social environment
Service provision Delivering a service