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Table 1 Communication paradigms [1]

From: Hiding in plain sight: communication theory in implementation science

Communication as an information exchange Communication as an interpersonal process
Definition: the process by which information is exchanged between individuals or computers through the use of a commonly accepted set of symbols. Definition: a process of developing shared understanding by establishing, testing, and maintaining relationships.
Transactional—focus is on transfer of information Transformational—focus is on changes as a result of communication
Improvement in communication occurs through standardization of information Improvement in communication occurs through interpersonal relationships
Environment does not play a central role in communication Organizational complexity (i.e., environment) is one of three dimensions (along with social context and cognitive load) recognized as influencing communication