Table 1 Communication paradigms [1]
From: Hiding in plain sight: communication theory in implementation science
Communication as an information exchange | Communication as an interpersonal process |
|---|---|
Definition: the process by which information is exchanged between individuals or computers through the use of a commonly accepted set of symbols. | Definition: a process of developing shared understanding by establishing, testing, and maintaining relationships. |
Transactional—focus is on transfer of information | Transformational—focus is on changes as a result of communication |
Improvement in communication occurs through standardization of information | Improvement in communication occurs through interpersonal relationships |
Environment does not play a central role in communication | Organizational complexity (i.e., environment) is one of three dimensions (along with social context and cognitive load) recognized as influencing communication |